Marketing for Small Businesses

This course will help small businesses learn how to effectively use traditional marketing tools to grow their presence, improve results, and achieve their goals.
Marketing strategy on a laptop screen.

About the course

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

Objectives

By the end of this course, you will:

  • understand how marketing is different for small businesses
  • be able to identify elements of a successful marketing message
  • describe what the marketing cycle looks like
  • learn how to build a marketing plan with the five P’s
  • grasp how to market with social media
  • and how to create a marketing budget

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